Research App Store and Google Play keywords
Find the searches people type in the stores, see what competitors rank for and lift words from their listings.
About 4 minutes
What You Need
- Credits for paid research types (the cost is shown on the button). Competitor phrases are free.
- 1
Pick a Research Type
App Store Optimization › Keyword research
Open Keyword research under App Store Optimization. App keywords · App Store analyses Apple’s own search suggestions for a seed word; App keywords · Google Play does the same for Google Play.
- 2
See what a competitor ranks for
Choose App keywords and pick a competitor: you get every keyword it ranks for with estimated searches (United States).
- 3
Lift Phrases from Listings
Choose Competitor phrases to get the words and two-word phrases in an app’s title, subtitle and description, with Apple popularity. Free, any country.
- 4
Filter and Track
Use Golden only, Hide brands and Only related to the search, select rows and click Track in project.
What You Get
A shortlist of keywords with popularity, difficulty and opportunity, added to your project in one click.
- Opening a recent report again is free for two weeks.
Troubleshooting and Questions
- Why are some popularity values marked “est.”?
- Apple publishes popularity only for terms with enough searches, and only through Apple Ads. Other values are Searvia estimates from the strength of the top apps. Connect Apple Ads to see the official score.
Also via MCP:research_keywordsuggest_keywordssearch_app_store