Help Center · App Keywords

Get Apple’s Official Popularity

Replace estimates with Apple’s own search popularity score for every App Store keyword you track.

About 10 minutes

What You Need

  • An Apple Ads account (no running campaign needed)
  • Owner or Admin in Searvia
  1. 1

    Connect Apple Ads

    Account › Connections › Apple Ads

    Follow the Connect Apple Ads guide to add an API user and its key pair. It takes about ten minutes.

  2. 2

    Wait for the First Load

    Searvia loads popularity for your tracked keywords right after connecting and refreshes it every day.

  3. 3

    Read the Label

    Project › Keywords › Popularity

    On the Keywords tab, official values are green and marked Apple. “Apple: 5” is Apple’s floor value for rare searches; “Apple: 5 · est. 6–29” is our estimate of where a floor keyword sits. Other values are marked est.

What You Get

Popularity you can trust when you choose keywords, and better opportunity and golden keyword scores.

Troubleshooting and Questions

Why do some keywords stay estimated?
Apple reports a score only for searches with enough volume in that country. The rest keep Searvia’s estimate with its range.
Does this cost anything?
No. Apple Ads is free to open and Searvia does not charge credits for popularity.

Also via MCP:get_keyword_rankingsresearch_keyword

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