Use Apple Ads to boost organic ranks
Apple Ads copilot reads your last 30 days and tells you what to block, add, pause or bid on, next to your organic ranks.
About 4 minutes
What You Need
- Apple Ads Connected
- The API Campaign Manager role on the Apple Ads API user to apply recommendations
- 1
Open the Copilot
App Store Optimization › Apple Ads copilot
Recommendations are grouped as Negative keyword, New exact keyword, Wasted spend, Organic overlap, Organic boost and Bid.
- 2
Read Paid and Organic
Your tracked keywords for the advertised apps, with organic rank next to impressions, taps, installs and spend.
- 3
Boost Organic Ranks
Organic boost suggests bidding on golden keywords where you rank 6–30 organically: paid installs for a search can lift your organic rank for it.
- 4
Stop paying for what you own
Organic overlap flags keywords where you already rank in the top 3 organically. Consider pausing them.
- 5
Apply
Click Apply in Apple Ads on a recommendation and confirm. The change goes live in your Apple Ads account.
What You Get
Less wasted spend and paid traffic aimed at the searches where it lifts your organic rank.
- Reports are cached for 6 hours; click Refresh to read them again.
Troubleshooting and Questions
- Apply fails with a permission error
- The API user has the read-only role. In Apple Ads › Account Settings › User Management, give it API Campaign Manager.
Also via MCP:manage_apple_ads action=recommendationsmanage_apple_ads action=apply